Do you want to know if your digital marketing strategy is really working? Conducting a digital marketing audit is essential for identifying opportunities, correcting mistakes, and optimizing resources. A well-executed audit can save you thousands of dollars and significantly improve your results.
In this step-by-step guide, we’ll show you how to evaluate key areas so your digital strategy can succeed.
What Is a Digital Marketing Audit?
An audit is a deep, detailed analysis of all your digital marketing channels, actions, and results. Its purpose is to understand what’s working, what’s not, and how to strengthen each area to achieve your goals.
Key Areas to Review in Your Digital Audit
1. Search Engine Presence (SEO)
Evaluate how your website is ranking on Google and other search engines. Review:
- Relevant keywords
- Content quality and frequency
Load speed and technical optimization - Authority and backlinks
SEO is the foundation for attracting high-quality organic traffic.
2. Social Media: Frequency, Content, and Engagement
Analyze your social media profiles to understand:
- How often are you posting?
- Is the content relevant and varied?
- What’s the level of interaction with your followers?
- Are your followers growing steadily?
Social media is key to building community and loyalty.
3. Active Advertising and Results
Review all your paid campaigns (Google Ads, Facebook Ads, etc.):
- Are they generating the expected return?
- What’s the cost per acquisition?
- Are ads and targeting being optimized?
Well-managed advertising accelerates your results.
4. Website and User Experience
Your website is the hub of your digital strategy. Evaluate:
- Ease of navigation
- Responsive, mobile-friendly design
- Load speed
- Clarity of calls to action
Behavior metrics (time on page, bounce rate)
An optimized website converts more visitors into customers.
Where to Start If You’re Not Sure How?
Don’t worry if this process seems overwhelming. At Thrust Social, we offer digital audits to help you identify areas for improvement with clear, effective recommendations—as well as the digital marketing strategy your business needs.Request your audit and take your digital marketing to the next level.
