In 2025, short-form video continues to reign supreme across social media platforms. From Instagram Reels and TikTok to YouTube Shorts, the bite-sized video format is shaping how audiences consume and engage with content.
However, carousel posts and long-form videos still play a crucial role — especially when brands aim to educate, inspire, or build deeper connections.

The Reign of Short-Form Video (Reels & TikTok)

Short-form videos — typically under 15 to 30 seconds — achieve the highest retention, reach, and engagement rates. Platforms like TikTok, Instagram Reels, and YouTube Shorts are designed to keep users scrolling, rewarding content that holds attention until the very last second.

The algorithm loves this format because:

• Users often watch videos multiple times, boosting visibility.
• Quick consumption leads to higher completion rates, improving algorithmic ranking.
• Authentic, relatable moments outperform overly polished production.

In 2025, Reels and TikTok remain the gateway to virality. They help brands attract new followers and connect emotionally with younger, urban audiences through:

• Viral challenges
• Micro-tutorials
• “Edutainment” (educational + entertaining) content
• Authentic behind-the-scenes moments

👉 Key takeaway: Short-form video is the fastest way to build visibility, brand awareness, and emotional connection.

The Comeback of Carousels: The Educational Power Format

While video dominates, carousel posts on Instagram and LinkedIn are making a strong comeback. Their ability to tell visual stories, educate, and deliver detailed information makes them an essential format for brands that want to drive interaction beyond a simple “like.”

Carousels encourage users to:

• Stop scrolling and engage, increasing on-screen time
• Swipe through multiple slides, boosting algorithmic performance
• Save and share posts, enhancing organic reach

They’re ideal for:

• Infographics and quick tips
• Visual storytelling
• Educational breakdowns and brand narratives

In fact, for certain niches — like B2B, education, and wellness — carousels can outperform Reels in engagement, as users spend more time reading and interacting with each frame.

👉 Key takeaway: Carousels thrive where depth and education matter — especially on Instagram and LinkedIn.

Long-Form Video: Retention and Community Building

YouTube continues to balance its dual identity — Shorts for virality and long-form videos for community.
While quick clips grab attention, longer content (5+ minutes) is where audiences stay for meaningful connection.

Long-form videos perform best when they:

• Deliver value and storytelling
• Address complex topics
• Provide in-depth tutorials or interviews

These videos build trust and loyalty, turning casual viewers into dedicated fans. Think of documentary-style storytelling, educational series, or behind-the-scenes narratives.

👉 Key takeaway: Long videos aren’t dead — they’re essential for deep engagement and audience retention on platforms like YouTube and Facebook.

How to Leverage Each Format in 2025

Final Thoughts

In 2025, short-form video remains the undisputed king of social media — driving discovery, visibility, and engagement.
Carousels are resurging thanks to their educational and storytelling power.
Long-form videos continue to build loyal communities where audiences crave depth and authenticity.

The key for brands isn’t choosing one over the other — it’s knowing when and how to use each format strategically.

Get to know how social media can help your small business here.